Ford F150

Ford Motor Co sued luxury automaker Ferrari Wednesday for trademark infringement after Ferrari named its 2011 Formula 1 racing car the "F150."

Ferrari's F150 logo bears striking resemblance to the one on Ford's F-150 pickup truck, the top-selling vehicle in the United States, Ford said in a complaint filed in federal court.

"Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark," Ford said in a complaint filed in U.S. District Court in Detroit.

Ford is asking the court to bar Ferrari from using the name. The automaker is also seeking unspecified damages, including damages of $100,000 under the Anticybersquatting Consumer Protection Act.

Fiat SpA has an 85 percent stake in Ferrari, and management control of Chrysler Group LLC, in which it has a 25 percent stake.

Ford and Ferrari could not be immediately reached for comment.

According to the complaint, the two automakers have a "legendary history as rivals in auto racing."